The brief for Individual Project class was to create a campaign in Prague to solve a social issue. As violence against children happens within families, they are not easy to solve in a short amount of time, this campaign is meant to also raise awareness among society. The tone of voice is meaningful, impactful and loud.

The idea came from the button "pause" implied that parents should think before they use violence against children.

I used green screen to film the child's hands separately so she didn't need to act in the scene and situation. I also edited the footages by color correcting them to get the blue tone which create more sense of feeling for viewers and the atmosphere of a dangerous place.
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